I am Åsa Lundell, a senior digital business consultant and the founder of the business design agency Trendily.
From my experience in leading roles in both B2B and B2C I have gained a solid experience in trend and market analysis, digital marketing strategies, product offerings and business and concept development. My employers and clients have come from industries that are either digital players or strongly affected by digital transformation: e-commerce, telecom, travel, business services and digital marketing.
I have been working with content marketing since 2002 and I truly love telling a story, educating and delighting customers and creating results that are a win-win for everyone involved. As a person I am strategic, creative, driven and sociable, with a strong sense of market trends and consumer needs.
My entrepreneurial drive is strong and I have started both a fashion store and a mobile media company. And now it is time for a new venture along the same lines! After 3,5 years as Head of Marketing for SME/Business Services at PwC, I decided to leave to become my own – following my passion to help companies and organisations to thrive in a digital world. In March 2016 Trendily was formed.